Sumera (USA)
A new attitude toward well-being
How can a wellness brand’s communication be transformed into a bolder, more engaging, and contemporary visual experience without losing its essence?
(2026)
Sumera is a brand of gummy supplements designed to accompany various moments of everyday life. My collaboration involved refreshing their visual language on social media, building upon their existing identity and messaging to steer them toward a more expressive, fresh, and provocative aesthetic.
Social networks and Art Direction
Diseño de carruseles para Instagram
Adaptación del lenguaje visual a redes
Composición e imágenes de producto en contexto
01. Evolution visual
Well-being has a different attitude
A reinterpretation of the existing identity through bolder compositions, contrasts, and a contemporary graphic language. The intention was to preserve Sumera’s personality while building a more expressive, engaging, and recognizable form of communication.
02. Product Showcase
Three products, three ways of feeling good
A series of carousels dedicated to ZenAir, ZenDaily, and ZenLyte, each with its own distinct function and personality. The design combines information, photography, and graphic elements to communicate their features in a clear, dynamic, and visually appealing way.
03. Art direction
An aesthetic that can be felt
A photographic identity proposal that shifts Sumera’s visual universe toward a bolder, more editorial aesthetic. Through the exploration of color, lighting, framing, and composition, the aim is to transform the presentation of the gummies into images with greater personality and visual impact.
